Deconstructed Professional Services

Douglas Beckwith
Wednesday, December 28, 2022

What does "deconstructed" mean in professional services?

If you’ve ever seen the term “deconstructed” it is likely to have been associated with cookery.  In that context, deconstruction involves the idea of taking the components of a certain dish and breaking them apart so they are being served in a different and unique way.

But don’t panic because it’s a lot simpler than it sounds.  The concept of deconstruction is not a new one in culinary terms and a lot of people enjoy dishes that follow this trend without even realising it.

So how does one apply this method to professional services?

The term “deconstruction” was originally popularized by the French philosopher, Jacques Derrida.  In cuisine, deconstruction involves taking complex dishes, or dishes that have complex instructions, and simplify them by isolating or breaking apart their components.  The dish is eaten in a whole new way.  Consider, for example, a typical recipe for beef stew, then think about isolating the beef, vegetables and potatoes, and liquid and serving these ingredients in an unconventional way.

This is what Mensura has done to professional services within the construction industry.  We have started with our own discipline, quantity surveying, and intend over time to apply the deconstruction principle to all construction related professional services.  In this way, we have created a business model that takes a service and converts it into bite sized chunks that clients can more easily understand and can buy as required for controlling their development projects and contracts.

Like a deconstructed recipe, deconstructed services simplify the construction process and enable you to reconstruct the service in the way you choose.

Mensura, the Heston Bluementhal of Quantity Surveying!


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