ChatGPT and Deconstruction

Douglas Beckwith
Monday, February 6, 2023

A Trial Run

Jacques Derrida

There has been a lot of chat about ChatGPT (pardon the pun) of late so I thought I would try it out using our principles of deconstruction for professional services.

I posed the question, "Explain how Jacques Derrida's principles of deconstruction can be applied to the delivery of professional services."  This is what it said,

"Jacques Derrida's principles of deconstruction involves questioning and disrupting traditional binary oppositions (such as self/other, presence/absence) and hierarchical relationships within a text or cultural artifact. In professional services, this means examining and challenging dominant power dynamics and biases in the delivery of services. Deconstruction can lead to more equitable and inclusive practices by foregrounding marginalized perspectives and addressing power imbalances. By deconstructing assumptions and hegemonic ideologies, professional services can be more critically reflective and provide more nuanced and culturally sensitive solutions."

I like to think that we say much the same thing but in straightforward terms.  If you are interested in deconstruction principles to improve service delivery then please contact us, we will be happy to talk to you.


Dear User, By browsing on this website you are agreeing to our 'Terms & Conditions' and the 'Privacy Policy' in regards to your rights and personal data handling.


This service is used to secure web forms of our website and required if you want to contact us. By accepting it you agree to Google's privacy policy:

Google Analytics

Google Analytics is a service used on our website that tracks, reports traffic and measures how users interact with our website content in order for us to improve it and provide better services.

Facebook Pixel

Facebook Pixel collects data that helps us track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some actions on our website. By accepting it you agree to the Facebook's privacy policy:


Integrated tweets and share services of Twitter are used on our website. By accepting and using these you agree to Twitter's privacy policy:

Google Ad

Our website uses Google Ads to display advertising content. By accepting it you agree to the Google's privacy policy: